Public science communications: to push or pull

The news media is a primary source of science information for American adults. News stories are often driven by press releases and other communications “pushed” by institutions, publishers, organizations, and private companies. This peer-reviewed perspective article in Frontiers in Communication draws on some of the older course lectures presented on this site along with an updated literature review. It examines and critiques push communications, offers some best practices for press releases, and presents examples of other “pull” approaches to communicating science that more closely align with both the process of science and with the interests and values of public audiences.

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